Project Runway‘s getting a new retail partnership for its 10th season; but in a way, they’re going back to the beginning. After six seasons of e-tail partnerships with Bluefly and then Piperlime, they’re going with Lord & Taylor. As you may recall, the show’s original retail sponsor when we still watched it it was on Bravo, was another department store–Macy’s. Clearly, the show is eager to go back to the old formula, and having a department store sponsor–as opposed to an e-commerce one–could be a part of that.
A retail sponsorship with Project Runway means a few things, but mainly that, throughout the season, contestants (who don’t have meltdowns and leave) will choose pieces from the Lord & Taylor accessory wall to complete their looks and that the winner of the contest will have their collection sold by the retailer.
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