Katy Perry is not known for subtlety, so I was not expecting an artsy black and white image for her Purr fragrance campaign. True to her campy form, she is posing as a cat. A pink and lavender, latex-clad, stripper-heeled kitty cat. With a giant pink ball of yarn.
The ad was shot by Miles Aldridge and is meant to complement the design of the Purr bottle which will be shaped like a lavender cat with jeweled eyes and metallic accents. The message here is quite clear. No abstract art for Katy. Meow.
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It was only a matter of time.
Katy Perry will launch her first fragrance, called Purr, in November at Nordstrom and nordstrom.com, WWD is reporting.
The fragrance was inspired by a Catwoman costume Perry wears on stage. Fittingly, the bottle is kitty-shaped. And despite Perry’s penchant for the tooth-achingly saccharine, Purr won’t smell like candy or Hello Kitty’s garden (whatever that smells like). It has “top notes of peach nectar, forbidden apple and green bamboo; a heart of jasmine blossom, pink freesia and Bulgarian rose, and a drydown of vanilla orchid, white amber, creamy sandalwood and musk,” according to WWD, and will sell for $45 for a 3.4 oz. cat bottle.
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