New Evidence That Alexander Wang’s Chinese Connections May Have Helped Land Him Balenciaga
It’s no secret that PPR is interested in expansion. Both through different categories and new markets, like China.
Hitting two birds with one stone, the French luxury conglomerate has just bought a majority stake in Qeelin, a Chinese fine jewelry brand, WWD reports.
In addition to beefing up their “hard luxury” category (which refers to the jewelry and watch sector), the acquisition is one of many recent moves PPR has made to attract Chinese consumers–one of which, Financial Times‘ Vanessa Friedman claims was hiring Alexander Wang.
