Rachel Zoe may have her hands full with her four-month old baby boy Skyler, but that doesn’t mean she’s slowing down. She’s taken on a new project as the brand ambassador for new beauty line Exude, in addition to talking about designing a kids line and somewhere down the road, even launching her own beauty line.

It was the technology behind Exude’s first product, their lipstick, that drew the superstar stylist in. “I’ve been obsessed with lipstick since I was 10–I feel naked without it,” said Zoe. “I was skeptical [of Exude] at first, but then I was like, it’s kind of amazing.” Exude is a lipstick that’s applied more like a gloss. The color is contained within a special crystal applicator (shaped like lipstick) that protects the product so it never melts or breaks and is applied evenly every time. “There’s no wasted product and it’s not messy,” said Zoe of the lipstick, which will launch officially in October and retail at $29.00.

Of course, having just watched Zoe’s Nightline special “Mommywood,” where she said she wants to design her own childrens line, we had just a few more questions.

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