elf-taught designer Hyden Yoo learned the fashion industry through menswear, but recently has unleashed a womenswear line onto the world. We sat down with him for to talk fashion, Fear Factor, and why Chicago’s never going to be New York.

Fashionista: You’ve said that your menswear collection draws from two main audiences– the Wall Street professional and the trendy Brooklynite. Do they wear the same things? Can they repurpose any item in your collection for either style?
Hyden Yoo: Basically I’m just trying to hit that bell curve so that the people who are way off in the top 20% could take a step down and wear some of those pieces, and then the guys at the very bottom who are very square and don’t know that much about clothing could take a half-step up. So that’s kind of where I positioned the line so it could reach a broader customer base. [Somewhere that] the hipsters don’t think it’s too lame, and at the same time those guys who are in business won’t think, like, “Oh my god, what is this sleeve hanging off of the shirt? Why are there three sleeves?”