Name: Sarah Haymes Occupation: Personal shopping manager at Topshop What was the last thing you bought? A Topshop ring. What would you never be caught wearing? Harem pants. What’s the most prominent color in your wardrobe? Black. How do you take your coffee? I drink tea, actually. How do you like your tea? Strong! What’s Read more →
Name: Ali Marie Stepka
How would you describe your style? Grunge. I’m also into the 50′s and Mad Men style.
What was the last song you listened to? “Run for Cover” by Sugababes.
Name: Cara Occupation: Student How would you describe your style? Evolving, classic and a little edgy. What was the last thing you bought? This lipstick from Sephora. What would you never be caught wearing? Uggs
Ray-Ban Wayfarers may be a hipster staple, but much like former subculture favorites Clarks and trucker hats, their popularity has little to do with advertising.
Now, as the scenester set moves on to cat eyes and Moscots, Ray-Ban seems determined to maintain what was an unexpected spike in sales.
Last week, the company–a subsidiary of the Luxottica Group–dropped a major campaign for the sunnies style right into a few of New York’s major subway stations. Four prominent print makers, including Matt Moore and Aesthetic Apparatus, designed posters inspired by new Wayfarer patterns for the initiative. They look good. But will they help to sell more sunglasses? Who knows.