Has Gap Finally Found Its Sartorial Groove Under Rebekka Bay?
Gap’s new creative director Rebekka Bay officially started work October 1, 2012–and in Gap’s fall look book, we’re finally getting a glimpse at Bay’s influence. Doesn’t it look expensive? And super sophisticated? And vaguely Cos-like?
Well if it does, it’s probably because Bay, who helped found Cos, had a hand in the way the look book was styled and presented.


