Rick Ross is no longer the Boss–at least when it comes to Reebok.
The footwear company has cut ties with the rapper over the controversial lyric in his new single “U.O.E.N.O.” which appears to glorify date rape, Footwear News is reporting.
“The Boss” might soon be looking for a new job.
Reebok is being pressured to drop rapper Rick Ross as its spokesperson in light of his new single, which appears to glorify date rape. Released earlier this month, “U.O.E.N.O.,” contains the lyric “Put Molly all in her champagne, she ain’t even know it/I took her home and I enjoyed that. She ain’t even know it.” (For the uninitiated, Molly is slang for ecstasy, or its active ingredient, MDMA).
UltraViolet, a new women’s rights group, has collected more than 70,000 signatures on a petition demanding that Reebok drop the rapper, which they plan to deliver to the Reebok’s flagship store in Manhattan today.
Proenza Schouler’s Very First Store: Aww. The label is eyeing a spot on Madison Avenue for its first-ever shop, set to open in 2012 – Exciting news for both Proenza and window shoppers everywhere. {WWD}
Are Leo and Erin Heatherton Sitting in a Tree (Figuratively Speaking)? Gisele, Bar, Blake, Erin… Mr. DiCaprio clearly has a thing for leggy blondes – then again, who doesn’t. The possible pair was spotted strolling around Sydney together. Which means they’re probably engaged. We kid! We kid. {NY Mag}
Today is Free Shipping Day! More than 2,500 retailers, including J.Crew, Free People, and Sephora, are participating in the Christmas miracle that is Free Shipping Day. The name really says it all – You’re welcome. (Full list of participating retailers at NY Daily News}
Well, this is interesting…and it’s about time. The Federal Trade Commission (FTC) has ordered Reebok to provide $25MM in refunds to consumers who bought their various toning shoe products, WWD reports.
According to a complaint filed by the FTC, Reebok claimed that their shoes can increase strength by 11-28% in your calves, legs, and butt muscles compared to exercising in regular old shoes. Except none of that is backed up by any actual science. Oops.
Blake Lively loves her some Christian Louboutin. Last night, celebrities, designers and buyers gathered at MoMa for the Footwear News Achievement Awards, which the host, Fairchild Fashion Group’s Michael Atmore, described as “a tiny bit of Golden Globes…You never know what’s going to happen.”
Honorees included Charlotte Olympia for Emerging Talent, Ivanka Trump for Launch of the Year, Toms Shoes and Vibram for Brands of the Year, Brian Atwood for Designer of the Year, and finally, Christian Louboutin for Person of the Year.
Jessica Alba, who presented Blake Mycoskie’s award for Toms, jumped on the suit trend in Dolce & Gabbana; Ivanka Trump is gorgeous and came off quite smart and business-minded; Charlotte Dellal looked amazing as usual and buddied up with Olivia Palermo. The sweetest moment was Brian Atwood’s mom Yolanda presenting his award and him tearing up during his acceptance. However, the most memorable part of the evening was easily Blake Lively’s ridiculously rapturous and glowing introduction to Christian Louboutin.
Try to picture the scene: Early evening in the living room of a private apartment in the residential 7th arrondissement, a dozen sweaty woman are lying on the floor attempting sit-ups, all dressed in identical pink Reebok Freestyle and Colette t-shirts. A bizarre 80s commercial? Flashdance 2? No, this is the Parisian’s boutique way of Read more →
Sui and GG: Pictures have surfaced of Anna’s Blair/Serena/Little J/Vanessa-inspired collection for Target. We’re liking, lots. {Refinery29 via The Cut} Football Moms: I love the NFL and can be spotted every Sunday of the fall/winter proudly donning my Peyton Manning jersey (go Colts!) But this seems pretty darn niche: Reebok is launching NFL maternity gear. Read more →
Michelle Trachtenberg’s danced around the fashion crowd for a bit now without actually attaching her name to anything (except for her stint as one of the faces for Candie’s at Kohl’s which she’d probably like us to forget.) But now she’s throwing a party for Guess. They’re re-opening their Soho flagship store at the end Read more →
Way back in November, Leighton Meester was photographed doing a Reebok shoot on the street. Just today, Vogue UK’s reporting about the campaign, and also saying that the CW star is set to do “another” campaign come mid-May. But since we’ve never seen any of the Leighton/Reebok images in any magazines, and since Vogue UK’s Read more →
Pop Quiz! This really weird video that starts out with Taylor Momsen and ends with an equally bleached blonde stunt double is: a) Part of Nike’s new underground campaign – note gratuitous shots of Little J’s sports bra’s swish and insanely bright Nike sneakers. b) Part three of Gossip Girl‘s sneaker invasion, Ed for KSwiss, Read more →
Well, Leighton Meester finally landed an ad campaign. It’s not Marc, it’s not Miu Miu, in fact it’s nothing we really care about which is painful since we really care about Leighton. She’s the new face of Reebok. And not the way Agyness was the new face of Reebok, not just a passerby at a Read more →
Over the weekend, Reebok opened a pop-up store, called Flash, at 169 Bowery. The store exists for just one month, and they’ll rotate limited-edition kicks and clothes each week, which will surely make it a frequent stop on the way to L’asso. All the merchandise is supposed to be “never before seen”, but we think Read more →
