Reebok

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Fashion News Roundup

Fashion News Roundup: Proenza Schouler Is Opening Its First Shop, Britney Spears Gets Engaged, and Are Erin Heatherton and Leonardo DiCaprio an Item?

Proenza Schouler’s Very First Store: Aww. The label is eyeing a spot on Madison Avenue for its first-ever shop, set to open in 2012 – Exciting news for both Proenza and window shoppers everywhere. {WWD}

Are Leo and Erin Heatherton Sitting in a Tree (Figuratively Speaking)? Gisele, Bar, Blake, Erin… Mr. DiCaprio clearly has a thing for leggy blondes – then again, who doesn’t. The possible pair was spotted strolling around Sydney together. Which means they’re probably engaged. We kid! We kid. {NY Mag}

Today is Free Shipping Day! More than 2,500 retailers, including J.Crew, Free People, and Sephora, are participating in the Christmas miracle that is Free Shipping Day. The name really says it all – You’re welcome. (Full list of participating retailers at NY Daily News}

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Reebok Has to Refund $25 Million to Consumers for False Claims About its Toning Shoes

Well, this is interesting…and it’s about time. The Federal Trade Commission (FTC) has ordered Reebok to provide $25MM in refunds to consumers who bought their various toning shoe products, WWD reports.

According to a complaint filed by the FTC, Reebok claimed that their shoes can increase strength by 11-28% in your calves, legs, and butt muscles compared to exercising in regular old shoes. Except none of that is backed up by any actual science. Oops.

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People & Parties

Brian Atwood Cried and Blake Lively Owned up to Her Louboutin Obsession at Last Night’s Footwear News Achievement Awards

Blake Lively loves her some Christian Louboutin. Last night, celebrities, designers and buyers gathered at MoMa for the Footwear News Achievement Awards, which the host, Fairchild Fashion Group’s Michael Atmore, described as “a tiny bit of Golden Globes…You never know what’s going to happen.”

Honorees included Charlotte Olympia for Emerging Talent, Ivanka Trump for Launch of the Year, Toms Shoes and Vibram for Brands of the Year, Brian Atwood for Designer of the Year, and finally, Christian Louboutin for Person of the Year.

Jessica Alba, who presented Blake Mycoskie’s award for Toms, jumped on the suit trend in Dolce & Gabbana; Ivanka Trump is gorgeous and came off quite smart and business-minded; Charlotte Dellal looked amazing as usual and buddied up with Olivia Palermo. The sweetest moment was Brian Atwood’s mom Yolanda presenting his award and him tearing up during his acceptance. However, the most memorable part of the evening was easily Blake Lively’s ridiculously rapturous and glowing introduction to Christian Louboutin.

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Fashion Is Fun

French Woman Don’t Get Fat–Because Colette Has a Secret Fashion Gym

Try to picture the scene: Early evening in the living room of a private apartment in the residential 7th arrondissement, a dozen sweaty woman are lying on the floor attempting sit-ups, all dressed in identical pink Reebok Freestyle and Colette t-shirts. A bizarre 80s commercial? Flashdance 2? No, this is the Parisian’s boutique way of [...]

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  • Alice Pfeiffer
  • Friday, May 7, 2010 / 1:45 PM
  • 2 Comments
Mid-Day Snack

Mid-Day Snack

Sui and GG: Pictures have surfaced of Anna’s Blair/Serena/Little J/Vanessa-inspired collection for Target. We’re liking, lots. {Refinery29 via The Cut} Football Moms: I love the NFL and can be spotted every Sunday of the fall/winter proudly donning my Peyton Manning jersey (go Colts!) But this seems pretty darn niche: Reebok is launching NFL maternity gear. [...]

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Explain

Georgina’s Party

Michelle Trachtenberg’s danced around the fashion crowd for a bit now without actually attaching her name to anything (except for her stint as one of the faces for Candie’s at Kohl’s which she’d probably like us to forget.) But now she’s throwing a party for Guess. They’re re-opening their Soho flagship store at the end [...]

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What’s Going on with Leighton for Reebok?

Way back in November, Leighton Meester was photographed doing a Reebok shoot on the street. Just today, Vogue UK’s reporting about the campaign, and also saying that the CW star is set to do “another” campaign come mid-May. But since we’ve never seen any of the Leighton/Reebok images in any magazines, and since Vogue UK’s [...]

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Explain

Taylor Momsen for Nike?!

Pop Quiz! This really weird video that starts out with Taylor Momsen and ends with an equally bleached blonde stunt double is: a) Part of Nike’s new underground campaign – note gratuitous shots of Little J’s sports bra’s swish and insanely bright Nike sneakers. b) Part three of Gossip Girl‘s sneaker invasion, Ed for KSwiss, [...]

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Leighton Lands Reebok

Well, Leighton Meester finally landed an ad campaign. It’s not Marc, it’s not Miu Miu, in fact it’s nothing we really care about which is painful since we really care about Leighton. She’s the new face of Reebok. And not the way Agyness was the new face of Reebok, not just a passerby at a [...]

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News Flash: Reebok Pops Up On Bowery

Over the weekend, Reebok opened a pop-up store, called Flash, at 169 Bowery. The store exists for just one month, and they’ll rotate limited-edition kicks and clothes each week, which will surely make it a frequent stop on the way to L’asso. All the merchandise is supposed to be “never before seen”, but we think [...]

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Reebok + Hasbro = Monopoly Sneakers

Everybody was pretty upset last week when Hasbro finally shut down Scrabulous, so it looks like they’ve found a way for everybody to kiss and make up – They’ve teamed up with Reebok to create a line of shoes based on Monopoly, the first wave of which comes out later this month, retailing between $75 [...]

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Is Scarlett Getting Swapped?

Here’s a fun rumor as heard on the campaign trail (that’s fashion, not politics, in case you’re wondering): Scarlett Johansson won’t be involved with Reebok anymore, and instead, the brand is actively courting more celebrity involvement from other red carpet babes. We really liked the heart-laden last collection made by Scarlett for the brand – [...]

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