Yesterday, I was welcomed into the world of Sonia Rykiel.

The French designer’s Resort collection was set up in a massive space on the 8th floor Milk Studios, primarily for buying appointments (but a few editors stopped by as well.)

Why such a grand stage? Well, for one, there’s a lot to show. Not only does Rykiel do a resort collection, but also shoes, accessories, scarves, basics, and a diffusion line. The range of product is pretty incredible.

What’s more, the label is focusing a better part of its selling efforts on the American market, as we wrote on Monday.

Clients were running around, having models try on dresses, taking pictures of the product, eating lunch, and going over orders. Luckily, Michelle from the press office took quite a bit of time to show me the goods, answer my questions, and even asked one of the models to try on a signature dress for me.

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