Tavi Gevinson Wants To Get Barack Obama on Rookie, Says She’s Still ‘Obsessed’ With Fashion
She also taught the Access Hollywood hosts how to “bitchface.”
Rookie
Monday November 12th, 2012
Tuesday October 9th, 2012
Alexa Chung Tells Us Her New Book Will Be More Like Tavi Gevinson’s ‘Rookie’–Not a ‘Style Bible’
While majorly girl crushing on a slew of kick-ass talented and cleverly funny stars at the Glamour “These Girls.” event last night, I spotted my style idol Alexa Chung (well, she and Rachel Bilson are a constant tie in my book) before she was set to hit the decks–er, insert a pre-recorded CD–at the after-party. I had a few burning questions on my mind to ask the DJ/TV host/Gossip Girl guest star/designer/spokesmodel (did I get them all?), who was looking gorge as usual sporting winged eyeliner, a bouffant-styled ponytail coif and a very downtown girly printed navy dress.
Like about that new book, for starters…
Monday September 10th, 2012
Tavi Gevinson Launches Rookie Yearbook One
Like many other high-school students, Tavi Gevinson has been working on her yearbook. Unlike most however, it’s 352-pages and was launched at a bookstore with press and Lena Dunham in attendance.
Monday July 30th, 2012
Six Reasons 16-Year-Old Tavi Gevinson is Cooler Than You’ll Ever Be
Most 16-year-olds’ greatest accomplishments involve acing their chem final and finally getting their driver’s license–but suffice it to say, Tavi Gevinson is not “most teenagers.” From becoming a blogging sensation (at aged 13), attending fashion weeks around the world (in the front row, to the chagrin of some fashion folks), covering major fashion magazines, then Read more →
Tuesday July 17th, 2012
Tavi Gevinson Slams Seventeen For Copying Rookie, Calls the Magazine’s Response to Teen Activists ‘Self-Serving’
Despite the fact that Tavi Gevinson is 16–and therefore bang on in the middle of Seventeen‘s demo–the teenage blogger superstar is not too keen on the magazine. Which is kind of the reason why she started her very own (and totally awesome) teen magazine Rookie in the first place. So, you can imagine her ire when Seventeen not-so-subtly ripped off Rookie‘s Ask a Grown Man feature with its Ask an A-lister feature.
For those of you unfamiliar with Ask a Grown Man, it’s this awesome feature that has adult celebrities like John Hamm and Judd Apatow honestly answering reader-submitted questions via a home computer camera–it’s un-produced and completely genuine (and if you haven’t watched the John Hamm one watch it now). Seventeen‘s take however, plays up the celebrity angle and has the so-called “A-lister” done up in hair and makeup and filmed in the magazine’s offices.
“This is the first time that I’ve felt that something I’ve done, or Rookie has done, has been copied,” Tavi told Racked today.
She continued:
Tuesday April 24th, 2012
How Tavi Gevinson Makes Money
At this point, we know a fair amount about Tavi Gevinson and her evolution from a 13-year-old blogging about her fashion obsession to a 16-year-old (as of Saturday, according to her Wikipedia. Also, what? All this happened in less than three years?) running a successful and awesome editorial site for teens, doing public speaking engagements, singing and starring in films and ad campaigns.
What she hasn’t spoken much about is how she monetizes it all or how much help she gets from, you know, adults.
Wednesday December 7th, 2011
Tavi Interviewed Chloë Sevigny About Designing, Hoarding and Being an Outsider
Tavi Gevinson snagged yet another dream interview with an icon from her favorite decade (the ’90s). A photograph of Chloe Sevigny with hearts around it is currently on the homepage of Rookie, with a headline that doesn’t really do the interview justice: “Chloë Sevigny Makes Really Cute Clothes.”
While true, Sevigny also proves that she’s undeniably cool (which we of course already knew), a little troubled and surprisingly relatable. She chatted with the 15-year-old editor at Opening Ceremony in NYC (her resort collection for the retailer just hit stores) about designing clothes, teen angst and being an outsider. Here are the best bits:
Friday October 14th, 2011
Tavi Gevinson Interviewed Elle Fanning and It Was the Best Thing That Ever Happened
Given their closeness in age, repeatedly expressed love of The Virgin Suicides and overall obsession with fashion, we knew it was only a matter of time before Tavi Gevinson and Elle Fanning met and became best friends. That time has come.
Tavi got to interview Elle for Rookie and of course the first question is “So, I know that you really like The Virgin Suicides. Can we just freak out over how good it is for a sec?” And from there, the interview just keeps getting better and better. They talk about everything from style inspiration to school uniforms to Marilyn Monroe, but not before a glowing and perfect introduction from Tavi, who calls Elle “the best instant-happiness supplier of all” and “a goddamn fairy” (we agree and the closest we’ve ever come to Elle is seeing her through the window of the Marc by Marc store on Fashion’s Night Out). Here it is in full, because it’s so perfect:
Monday September 19th, 2011
Fashion News Roundup: Tavi Needs a Managing Editor, Shake-Ups At J. Crew and Anna Dello Russo as the Queen
Is FNO Doomed? Vogue “insiders” reportedly dished on what we noticed too: the event is too much work for not enough revenue. Speculation says this might have been the last year–will you miss it? {Page Six}
Celeb Style From LFW: Peep what the famous are wearing during London’s shows; who looks better, Kate Moss or K.Stew? {FabSugar}
Marissa Webb Leaves J.Crew: The former VP of women’s design is heading out to “pursue other opportunities;” she’ll be succeeded by Tom Mora, head of the weddings and special occaisions who has been with the company for 10 years. {WWD
Tavi’s Looking For a Managing Editor: Launch managing editor Emily Condon is leaving the fledgling Rookiemag.com to return to her day job at This American Life. She was only on board for the launch. Who do you think is right for the job? {WWD subscription required}
Tuesday September 6th, 2011
Tavi Gevinson Becomes an Editor: Her Thoughts on Being a Boss, Lady Sites and Fashion Week
Once “The 13-Year-Old Fashion Blogger,” Tavi Gevinson is now officially The 15-Year-Old Editor. Her site for teenage girls, Rookie, is up and running as of yesterday and we’re impressed. Although it’s been a while, I’m pretty sure that if I were a teenager I would think Rookie was the coolest thing ever.
The content and design are cute but not cloying, honest but not too earnest. The site is straight-forward and clever without feeling negative or sarcastic. Lady Gaga called Tavi “the future of journalism” before even seeing Rookie. There’s already talk of it fitting in amongst other “lady sites” like Jezebel, The Hairpin, Hello Giggles and Jane Pratt’s XOJane. Of course, none of those sites have super cute back-to-school fashion editorials like this one (seriously–it’s good). It does have a feminist angle–not in an in-your-face way, but it’s there and is kind of what Tavi is all about these days.
As Tavi’s novelty within the fashion world starts to wear off (right?), she’s successfully becoming a real person who looks like she’ll have a long and important career. She ditched her glasses, is not as excited about fashion as she once was and seems more interested in books than fashion magazines. Like any editor of a highly-anticipated new publication, Tavi’s been giving interviews to promote the site and give her thoughts on things like being a boss, the Jane Pratt situation, fashion week, and more.
Thursday September 1st, 2011
Tavi Gevinson’s Rookie Will Launch Monday, Jane Pratt on Board as ‘Fairy Godmother’ and Other Details
Summer’s just about over, but teenage girls dreading the return to high school after Labor Day will at least have one thing to look forward to: Blogger-turned editor Tavi Gevinson‘s new online (and sometimes print) magazine, Rookie, which promises to speak to teenage girls the way Sassy did before Tavi was born.
Rookie will go live this Monday on rookiemag.com. It may seem odd to launch on a holiday, but Rookie’s publishing schedule is reportedly tailored to that of a teenage girl (three posts per day: one after school, one after dinner, one before bed)–and, chances are, a lot of teenage girls are going to be sitting at home on their computers monday night dreading the fate that awaits them in the morning.
Here are all of the important details we’ve scooped up from WWD, the Times and the blog that started it all, Style Rookie!
Friday July 29th, 2011
Watch: Tavi’s Sassy Tribute, Plus More Details on Her Magazine, Rookie
As planned, blogger and author Tavi Gevinson gave a Sassy-themed performance at an event in Gowanus, Brooklyn on Wednesday called “The Talent Show Presents: A Tribute to Sassy Magazine.” Tavi and four other girls–a band called SUPERCUTE! and a 19-year-old blogger–performed a live reenactment of the ’90s teen magazine’s “Dear Boy” feature. Each girl asked some dude sitting on a stool various questions about “boys” ranging from, “Should I get married?” to “Do you believe in Ghosts?” to Tavi’s sweet, earnest “Um, I was tricked…and…I thought we had to ask serious questions about boys…well now it’s embarrassing, but okay…” and you get the idea (Tavi starts talking around 3:40).
Sadly, we weren’t able to see this in real life, but thanks to YouTube and the Village Voice, we got to hear Tavi talk like a normal teenage girl about a boy she likes and also know a little more about what she has referred to as a “top secret government project.”
