Often the very best jokes are laden with insight, and one of my favorite such jokes belongs to Demetri Martin, who says, “It’s interesting that ‘cologne’ rhymes with ‘alone’.” Zing!

The word cologne evokes images of greasy dudes in Ed Hardy t-shirts, teenage boys with more scents than sense, and clueless divorcees getting back into the “dating scene.” This was my presumption when Fashionista asked me to look into men’s cologne, yet once I ventured down this particularly pungent little rabbit hole, I realized just how misguided that presumption was. Beginning with the name.

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