Scott Schuman

Photo: Getty
Parties

The Sartorialist’s Scott Schuman and Garance Doré on How They Maintain the Integrity of Their Sites and Make Money

To fête the launch of their ‘True Love In Pictures’ campaign with Tiffany & Co., Scott Schuman and girlfriend Garance Doré hosted a swanky shindig at the legendary jeweler’s Fifth Avenue flagship last night. DJ Solange Knowles spun old-school hip-hop tunes while models, socialites, and the who’s who of New York’s fashion crowd (those whose invites weren’t retracted) came out to celebrate the amazing alliance.

Joining forces with a brand like Tiffany & Co. is a big coup for anyone, even for the globetrotting street-style photo-blogging power couple, who collectively have collaborated with Gap, Burberry, Club Monaco, Moschino, and Kiehl’s in the past. (Both their sites have been growing–we know this because they’ve posted several jobs listings on our site.)

Regarding how they pick and choose whom they partner with, Schuman says they have to be careful, since they won’t shoot ads without their name attached to the project.

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  • India-Jewel Jackson
  • Friday, Jan 27, 2012 / 10:32 AM
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photo: Getty
Fashion News Roundup

Fashion News Roundup: Take A Class on Beyoncé at Rutgers, French Elle Removes Offensive ‘Black Fashion’ Article, and Does LVMH Have a Heart?

Rutgers to Offer Course on Beyoncé: Now here’s a class we wouldn’t have regularly skipped when we were undergrads: a Rutger’s University professor is teaching a course on the significance of Beyoncé Knowles in regards to black feminism, studying her lyrics against the works of historical black female figures like Alice Walker and Sojourner Truth. Her husband, Jay-Z also has a course on him offered at Georgetown University. Next up: A seminar at Wesleyan examining how Blue Ivy Carter paved the way for infant musicians. {Sister 2 Sister}

Megan Fox Will Not Play Elizabeth Taylor: The actress took to Facebook to deny claims that she is in talks with Lifetime producers to play Elizabeth Taylor for their upcoming biopic, Liz and Dick. Looks like Lindsay Lohan might soon be getting some much-needed work after all! {ONTD}

ELLE France Removes Controversial Black Fashion Article: After facing much public scrutiny, ELLE France has removed their ‘Black Fashion Power’ article, which credited the Obamas for finally influencing black people to retire their Apple Bottom jeans, boots with the fur and “[return] to style with a sense of dignity.” ELLE‘s editor claims the article was “misinterpreted” (there seems to be a lot of that going around these days), but we’re pretty sure we got what author Nathalie Dolvio was trying to say the first time. {The Cut}

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Campaigns

The Sartorialist’s Scott Schuman and Garance Doré Take Pictures of ‘True Love’

What could say “I love you” better than a fat, blingin’ rock from Tiffany & Co.? The famous jeweler seems to think you can. For years, couples have looked to Tiffany’s to provide them with tangible symbols of their love, and now, just in time for Valentine’s Day, the retailer wants its customers to help them define the emotion.

Yesterday, Tiffany & Co’s whatmakestruelove.com, a “unique guide to matters of the heart,” launched an interactive photo blog, “True Love in Pictures.” The retailer tapped the talents of street style photographer Scott Schuman (of Sartorialist fame) and his girlfriend Garance Doré to curate a collection of images that will serve as a source of inspiration for future users. The blog features snapshots of canoodling couples (not them sadly), his and her housewares (like “S” and “G” mugs ahem), and handwritten love notes. Aw.

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Collaboration

Lady Gaga Fetes the Opening of Her Workshop at Barneys In Custom Chanel

By Cheryl Wischhover Tuesday, Nov 22, 2011 / 12:08 PM

Photo: Neilson Barnard

Last night Lady Gaga was on hand in NYC to cut the ribbon of her highly anticipated Gaga’s Workshop at Barneys. Sadly, we missed Gaga’s giant-scissors-wielding entrance, but she clearly owned that custom-designed-by-Karl-Lagerfeld Chanel hoop-skirted ball gown.

After a quick sweep through the crowd (and a kiss for a lucky Bryanboy, who was wearing an enormous yellow feathered coat) Lady Gaga was gone, leaving behind a party loaded with blue and pink cocktails and a huge room full of Gaga-themed holiday goodies. Read more »

News

Scott Schuman Posted a Photo of a Girl With a Pacifier on the Sartorialist and Then Deleted It–Is it Inappropriate?

By Dhani Mau Monday, Nov 7, 2011 / 4:30 PM

A tipster noticed this photograph of an incredibly stylish young girl had been posted on The Sartorialist this past Saturday, but that it’s since been deleted. She writes,

This gem showed up in my Google Reader from over the weekend, he has obviously since deleted because of the neg comments, but what a creeper.

You can find a cached version of the post here. To be honest, the first thing I noticed about the photograph is not the fact that she’s using a pacifier, but how incredibly stylish and pretty she is with her naturally ombré’d hair, chic trench and moto jeans. She is a “petite Parisienne” after all, and bears a resemblance to the gorgeous and very controversial child model Thylane Blondeau.
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Fashion Is Fun

Happy Fashion ‘Ween! Here’s How to Dress Like Your Favorite Fashion Industry Insiders

It’s Halloween this weekend, and what better way to celebrate than by going as your favorite fashion persona?

Fancy yourself a Karl Lagerfeld? Or how about BryanBoy? Whatever your fashion predilection, we break down the best costumes for emulating our favorite fashion industry insiders this weekend.

Check it out and Happy Halloween!

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Fashion Careers

The Sartorialist and Garance Dore Are Expanding Their Blogs, Hiring an Ad Sales Director

According to this Mediabistro job posting, Scott Schuman of The Satorialist and Garance Dore are looking to expand. And fast. The duo is shopping around for a Digital Ad Sales Director and Trafficker to start immediately.

The new employee will be expected to “oversee the digital ad strategy of the two properties…manage current accounts, generate new business, work to develop new ad solutions, and also be capable of handling the trafficking/tech side.” The individual must have “3+ years of digital sales experience” and be “outgoing and self motivated, with a positive attitude.” (Though we’d like to add a that a potential candidate better have a sense of “integrity” to the list as well.)

The salary is “competitive,” and considering that Schuman said he made between a quarter and half a million dollars off of just two ad accounts alone, we’re guessing (hoping?) the new person will be compensated more than fairly.

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Scott Schuman Changed His Mind About Tavi, Is Probably a Millionaire and Is About to Release a Second Book

Last week, The Talks shed a new light on The Sartorialist’s Scott Schuman with a candid interview in which Schuman called Tavi’s success a conspiracy, said no one believes in magazines and made several comments that suggested that he and Garance are basically the only bloggers doing it right. In an interview published today with Business of Fashion‘s Imran Amed, Schuman says the aforementioned interview is “over 18 months old” and he’s since changed his mind about Tavi and other bloggers. Opening the door to his business practices even further, Schuman also gave new details on advertising, how much money he makes and his next book. Here are the best bits:

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Scott Schuman (aka the Sartorialist) Dishes on How Much Money He Makes, How Tavi’s Success Is a ‘Conspiracy,’ and How No One Believes in Magazines Anymore

Online interview magazine The Talks just published a candid conversation with The Sartorialist‘s Scott Schuman. In it, the original street style blogger (well, almost–everyone copied Bill Cunningham) gives his two cents on Tavi, bloggers in general, how much money he makes, his girlfriend Garance Doré, and advertisers and magazines, which he says are “driven by fear.” He comes across as very…we’ll say ‘confident.’ Also, he uses the word integrity a LOT. Here are the best bits:

The Talks starts out asking Scott about teen bloggers like Tavi Gevinson, the 15-year old with a hugely popular blog and online magazine. Scott says he doesn’t think her audience is that big and calls her success “a little bit of a conspiracy by established print media that wanted to show that this blog thing is not that important, that it’s done by a bunch of twelve year olds.” A little extreme, no? He continues, “But a lot of us are serious grown-ups.”

Then, he says the problem with Tavi and blogs like hers is that they steal pictures from other people, arguing that “for blogs to take the next step, they have to have people like me who are in charge of all the elements – the writing, the visual, everything. Those are the ones companies can buy into.”

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Rants

Hey Garance! We’re Not ‘New York Skinny’ and We’re Proud Of It!

This morning one of our favorite bloggers Garance Doré took to her site to discuss her struggles with body image and compared what she calls “New York Skinny” with “Paris Skinny.” While we commend Doré for discussing a topic that’s so often swept under the rug and for being so open (that’s why we love her)–we couldn’t let some of her comments about fashion girls go by without comment: Namely, that all New York fashion girls are scary skinny, and all Parisian women have great body images.

For example: “The women in fashion in New York, they’re not just skinny. They’re New York skinny. New York skinny means thin to the brink, yet muscly from Pilates because it gives you those super long lean muscles.” As a New Yorker who has lived in the city for six years and worked in the fashion industry for most of it, I just want to clarify something: We are not all anorexic. Sadly, like most women in the world, girls who work in fashion do face unrealistic body standards–and sadly, yes, many of women in the industry struggle with it. But I certainly wouldn’t say it’s the norm–or that it’s accepted.

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Beauty

The Sartorialist for Kiehl’s: Hip Dads Being Adorable with their Kids

Father’s Day is right around the corner–June 19!–and Kiehl’s hooked up with Scott Schuman (aka The Sartorialist) for a campaign honoring baby daddies everywhere.

Scott snapped dads and their tots cavorting in the New York City playground where he first started taking pictures of his own daughters, which ultimately led to his current career path. The results of the shoot? Stylish and touching.

To go along with the ad campaign, Kiehl’s is offering a limited edition dopp bag (i.e. a men’s grooming bag), filled with Kiehl’s products chosen by The Sartorialist.

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Rants

The Sartorialist Calls Photo Subject “Bigger, Curvier” and “Sturdy”; Prompts Commenter Outrage

The Sartorialist‘s Scott Schuman posted two photos of Milanese fashion blogger Angelica Ardasheva on his site yesterday (thanks to Jezebel for identifying her and her blog). Schuman doesn’t usually post commentary with his images–they speak for themselves. But on this entry he offered these thoughts:

I saw this young lady in Milan several times this past season. She is one of the crop of new bloggers. I loved that she’s a bigger, curvier girl than most of the other bloggers who you see in the press and tend to represent the genre.

The subtle thing she achieves so successfully in these two looks is to complement the sturdy but beautiful shape of her legs with an equally strong shoe. A daintier shoe would be overpowered but these shoes create a beautiful harmony for the lower half of her body.

Commenters seized on Schuman’s descriptors, and 1148 of them have weighed in, most of them expressing outrage or disappointment, like this one:

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