In the magazine world, 2011 has come and gone (January 2012 issues are already out). Thus, WWD has issued their annual report on the year’s best and worst selling American covers–meaning, which celebrity faces, from Lady Gaga to Kim Kardashian, achieved the highest success rate at newsstands.
The results, while largely predictable, included a few surprises.
It’s not exactly a secret that Conde Nast has been a little late to the whole Internet thing. Look no further than the fact that their most famous fashion title–Vogue, in case you weren’t sure–only got a dot com a few years ago. So it makes sense the famed publisher is trying to make up for lost time.
Today Conde Nast launched new social media tool “Social Sidekick.” The in-house developed tool works as an aggregator for most-shared content from W, Style.com, Glamour, Self, Teen Vogue and Lucky. It sounds sort of fancy but all it actually means is that on those sites there will be a window at the bottom of the page, which splashes out popular content from the aforementioned sister sites–basically, it’s an aggregator like any other aggregator on any other site. It’s not a bad idea–especially from the advertising perspective–but it’s certainly not groundbreaking, or as Business Insider says, “It’s nice to look at, but it won’t make a big difference to the bottom line.”
You must’ve read about the unemployed twins from Ohio in this weekend’s New York Times by now. If not, you can here, here or here. Anyway, this one’s for them. On Wednesday, October 28th, Ladies Lotto, a networking group for professional women, is hosting a panel called Behind the Beast. A panel of experts, including Read more →
Looks like the Model.Live series proved very successful for Conde Nast. They’ve just announced an ongoing partnership with video publishing platform Brightcove, for at least five of their magazine sites (Wired, Portfolio, Self, Parade and Glamour). Translation? You’re about to see a lot more video content on Conde sites, powered by lots of advertising from Read more →