As if Sam Ronson’s hard-working sister Charlotte didn’t have enough on her plate (her I Heart Ronson line for JCPenney sells like hotcakes for the mass market, while her own namesake collection is gearing up to debut at Fashion Week in a matter of weeks), the designer darling is ambitiously expanding to beauty as well. With a tagline like ‘effortless beauty, under any spotlight’, the Charlotte Ronson beauty collection will launch in a Sephora near you this September.

This week, a smattering of Hollywood’s hottest It-girls (and, quite conveniently, Ronson’s best gal pals) including Nicole Richie, Paris Hilton, Nicky Hilton, Rashida Jones, Kidada Jones, Mindy Kaling, Monet Mazur, Drea de Matteo and Lake Bell crowded into Il Sole (one of Ronson’s self-declared favorite haunts in L.A.) to fete the new collection and dabble with the pretty eye shadow palettes, shiny lip glosses and face luminizers on display; while simultaneously noshing on decadent plates of burrata, truffle pasta and dover sole. (Sidenote, we also spied Sam Ronson sneakily ordering off the menu in between courses.)

As for the products, Ronson smartly named several of them after the starlets themselves, which will surely boost sales.

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