Updated: Target Is Launching Rotating Collabs With Off-the-Beaten-Path Shops, Opening Apple Boutiques Within its Stores
As if we weren’t already obsessed with Target for giving us affordable duds from the likes of Jason Wu and Missoni, their new venture has officially pushed us over the edge: The “Shops at Target,” which the retailer announced today, will be an ongoing program that tries to recreate the ambiance and products of small boutiques within their own mega-stores and online. New shops will be introduced every two to four months. And, of course, it’ll all be affordably priced, reports NBC.
The first batch of stores partnering with Target includes The Candy Store, Cos Bar cosmetics shop, Polka Dog Bakery for dog accessories, Privet House home and The Webster; they’ll debut May 6 of this year.
