Fendi seemed to want to make a point this season about how much fur could be used in one collection and on how many items. Each show-goer was given a folder containing several of Karl Lagerfeld’s sketches–one of which announced, “Fendi is Fur; Fur is Fendi.” Arrows pointed out where on the model there was fur, and, of course, there was so much of it that the page was covered with them.

Maybe designers Silvia Fendi and Karl Lagerfeld wanted to make their pro-fur stance clear, in light of PETA’s constant badgering of the house. Or maybe, in a season where almost every designer is showing some clever take on fur, they wanted to lay claim to it: Begun as a furrier and leather goods brand in 1925, the Italian fashion label has had plenty of time to perfect their fur craft.

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