Sneakers are having a moment–and not just in wedge form. Classic sneaker brands like Keds, Bensimon, Nike and others are infiltrating the fashion world via collaborations with hip designers, brands, retailers and people.

These collabs have succeeded in doing what collaborations do best–bringing a little more relevance to brands who’ve been around for a while and in many cases opening them up to new audiences. Just yesterday, PF Flyers launched the latest video in their Authentic American Style series, in which NYC fashiony photographer/it girl Rachel Chandler talks about her style and shows us how cool she looks in shoes from the heritage athletic footwear brand, which has been around since the ’30s. The day before that, J. Crew and Madewell debuted their latest casual sneaker collabs with Soludos and Bensimon, respectively, in cute, springy colors.

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