PARIS–The smiling model. So rare. Like some exotic Arctic animal that a National Geographic photographer stakes out for weeks. Yet you can always find them at Sonia Rykiel. Don’t they look happy? And don’t their ears look warm? (And do they even still sell those disposable cardboard cameras that one model seems to be holding?)
Yesterday, I was welcomed into the world of Sonia Rykiel.
The French designer’s Resort collection was set up in a massive space on the 8th floor Milk Studios, primarily for buying appointments (but a few editors stopped by as well.)
Why such a grand stage? Well, for one, there’s a lot to show. Not only does Rykiel do a resort collection, but also shoes, accessories, scarves, basics, and a diffusion line. The range of product is pretty incredible.
What’s more, the label is focusing a better part of its selling efforts on the American market, as we wrote on Monday.
Clients were running around, having models try on dresses, taking pictures of the product, eating lunch, and going over orders. Luckily, Michelle from the press office took quite a bit of time to show me the goods, answer my questions, and even asked one of the models to try on a signature dress for me.
The long skirt (and dress) comeback is steadily gaining momentum. Whether it’s a backlash against the plateauing popularity of minis, or just another ‘90s trend revival, we’re kind of digging this look. And, given its prevalence on the Fall ’10 runways and even Resort, this trend isn’t dying down anytime soon. But we wondered: Can everyone pull it off?
It seems that Angelenos really, truly covet French fashion.
Right on the heels of Paul & Joe’s West Hollywood outpost, Vanessa Bruno will open her first US boutique in Los Angeles on July 26.
The designer, whose soft, sexy clothes are favored by Lou Doillon types, will set up shop at 8448 Melrose Avenue, right near Marc Jacobs, A.P.C, Diane Von Furstenberg and our favorite L.A. boutique, Creatures of Comfort.
The soft launch at the end of July will bring the designer to L.A. for the first time ever. There will be a grand opening at the end of October, post Fashion Month.
In today’s WWD, there’s a big story about Sonia Rykiel’s push to increase its US sales.
The French fashion house will show its resort and pre-spring collections at Milk Studios this week, which should draw more US buyers than its Paris presentations. The company has also hired Caroline Dumiel as director of international sales. Dumiel’s experience includes stints at Kenzo and Polo Ralph Lauren; she was responsible for the US market at both companies.
Known best for knitwear that’s quirky and sexy at once, Rykiel’s never really been a household name here in the US. The slightly whimsical, pop art-inspired designs oppose the preppy aesthetic most Americans favor.
The prospect of wearing a head piece is often frightening. Whether it’s to a traditional English wedding or a chic night on the town, going out with a sculpture on your head can cause unnecessary anxiety.
To soothe your souls, we’ve compiled the best head pieces for every style, from casual day wear, to absolute drama. Click through to see some fantastic toppers.
“Of course I knew about Strawberry Shortcake as I am a very greedy woman especially when it comes to cakes and fruits!! I thought they were adorable.” –Sonia Rykiel in Lula
In a perfect world I’d just wrap up all of Paris, stick it in my suitcase, and bring it back to New York–the collections, Laduree, the cheese, the sunshine–but instead I’ve narrowed it down to ten things I can’t live without. (We’re operating in dream world, obviously.) 1. Lace tops & bell bottoms from Rochas. Read more →
Yesterday marked my first Sonia Rykiel show. (I actually tried to go to the 40th Anniversary bash a few seasons ago, but it was my first season in Paris and a 60€ taxi ride later, I ended up in a suburban French forest, convinced I’d never find my way home. And since the show still Read more →
1. This year marks the 50th anniversary of Doc Martens–it feels like yesterday I bought my first pair, wore them with floral dresses and fancied myself the next Drew Barrymore–and in honor of their birthday they’ll throw a massive bash in New York City with a band, or two, or five. 2. Jeremy Kost shot Read more →