StyleMint
Tuesday July 5th, 2011
Thursday June 30th, 2011
Get an Early Look at the Olsens’ July Collection for Stylemint
Stylemint officially launches tomorrow, July 1, meaning members can expect their $30 personally recommended, Olsen-approved t-shirts any day now. If you were thinking, “Wow, Stylemint sounds like a great idea, but what are these shirts going to look like?” you can now peruse the full July collection of eight different styles, thanks to In Style.
There are three solid crew neck tees, two striped v-necks, two lightweight henleys and one heather grey tee that bears the phrase “No…is a full sentence.” They all look super soft and flattering and easily worth $30, but that’s just our opinion. Click through to see for yourself.
Monday June 20th, 2011
Exclusive Video: Mary Kate and Ashley Olsen Launch StyleMint
Mary Kate and Ashley Olsen’s StyleMint–which is like JewelMint, but for t-shirts–launches July 1. In a lead up to the debut, StyleMint has put together an animated “fashion statement” which tracks the history of the t-shirt, featuring iconic images from era’s past.
Why is StyleMint so significant? Well, the Olsens aren’t just curating this t-shirt of the month boutique like Sienna Miller and Kate Bosworth have done for JewelMint, they’ve partnered with the company. BeachMint, the Santa Monica-based tech startup, just raised $23.5 million at a rumored $150 million valuation. Which means, if this venture is successful, the Olsens stand to make a good chunk of cash.
We’ve already signed here up for StyleMint. Are you going to?
Thursday April 7th, 2011
The Olsens Are Launching a New Online Shop, StyleMint
The juggernaut that is the Olsen twins refuses to stop. Mary-Kate and Ashley are now throwing their big, floppy hats into the interactive e-commerce arena with a new venture, WWD reports today.
StyleMint, which launches this July, will work the same way as jewelry site JewelMint, which boasts Kate Bosworth and her stylist Cher Coulter as partners. It’s basically a 21st century “of-the-month” club, but with personalized recommendations that get more specific the more you buy. You register as a member and fill out style quizzes so that the site can tailor purchase suggestions for you–WWD likens it to the algorithms used by Pandora. You can also link to Facebook and Twitter through the site to garner opinions from your friends and followers.
