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Thursday March 21st, 2013

How OPI Names Its Nail Polish
Beauty

How OPI Names Its Nail Polish

OPI, the mega popular salon nail polish staple, churns out eight nail polish collections a year. And the more quirky and punny the name, the better. (Its best-seller, for the record, is the cult favorite red “I’m Not Really A Waitress.”)

At an event yesterday to promote the launch of the nail polish powerhouse’s newest Liquid Sand line, Bond Girls (a follow-up to its James Bond collection, out April 1), we checked in with OPI’s CEO Suzi Weiss-Fischmann.

We grilled the refreshingly open-book Weiss-Fischmann on upcoming lines (Game of Thrones, please?), the death of nail art, and how on earth she comes up with those nail polish names.

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Published at 4:00 PM