After 15 years in the shoe biz, Jimmy Choo is launching its first fragrance, exclusively at Saks Fifth Avenue on Jan. 15. And co-founder Tamara Mellon is the chest, er, face of the scent.

The scent will simply be called Jimmy Choo. “We’ve transitioned into a lifestyle luxury brand, and it seemed like the next natural step for us,” Tamara Mellon, co-founder and chief creative officer of Jimmy Choo, told WWD at a London event to launch the fragrance. “Fragrance is such an important accessory for women — I think it will have a very broad reach. Our customer is every woman.”

The juice, three years in the making, was created by Olivier Polge of International Flavors & Fragrances, and it’s a fruity chypre with green top notes, as well as exotic tiger orchid, sweet toffee and Indonesian patchouli notes.

“Fragrance is something that’s very… personal,” said Mellon, to a room full of beauty editors at the New York launch event, where she revealed that her favorites as a teenager included Opium and Anaïs Anaïs. “I love the smell of green fresh notes, they’re in the top notes of our fragrance. I like things that are sensual, so that’s how we came in with the patchouli.”

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