On June 14 in the West Village, despite the fact the entire neighborhood was on lockdown due to Sarah Jessica Parker and Anna Wintour’s Obama fundraiser nearby, Nike unveiled their new track and field uniforms for Team USA with the help of some marquis names of their own: Olympic legends Carl Lewis, Jackie Joyner Kersee and Michael Johnson (he of the golden shoes).
The new uniforms are red, a departure from the traditional blue, a color that says power, according to Kersee. “Whatever lane we’re in we’re going to pop, we’re going to power off those blocks and hey, here we come team USA,” she said. Lewis added that the color will pop on TV, especially in high definition.
There are lots of new changes to the uniform in addition to the shift to red.
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