While at the helm of New York Magazine’s fashion blog, The Cut, Amy Odell developed one of the most distinctive (and by that we mean hilarious, biting, sharp) voices in fashion writing. So when she announced, early last month, she was finally leaving The Cut after four years for Buzzfeed, we’ve been wondering just what Odell’s acid tongue would bring to a site we know best for aggregating photos of cats who fell asleep sitting up (which, aww! obvs, we love).
“It’s smart news and features for women,” Odell says of Buzzfeed’s new vertical, Shift, which launches today. Odell will edit the vertical, while former Gawker and Rolling Stone scribe Doree Shafrir will head things up as executive editor. Jezebel’s Anna North and The Jane Dough’s Hillary Reinsberg are also on board.
But how will Shift be different from other sites that bill themselves similarly, like North’s former employer Jezebel or The Hairpin? And how will Odell cover fashion in this new space?