Scott Schuman (aka the Sartorialist) Dishes on How Much Money He Makes, How Tavi’s Success Is a ‘Conspiracy,’ and How No One Believes in Magazines Anymore
Online interview magazine The Talks just published a candid conversation with The Sartorialist‘s Scott Schuman. In it, the original street style blogger (well, almost–everyone copied Bill Cunningham) gives his two cents on Tavi, bloggers in general, how much money he makes, his girlfriend Garance Doré, and advertisers and magazines, which he says are “driven by fear.” He comes across as very…we’ll say ‘confident.’ Also, he uses the word integrity a LOT. Here are the best bits:
The Talks starts out asking Scott about teen bloggers like Tavi Gevinson, the 15-year old with a hugely popular blog and online magazine. Scott says he doesn’t think her audience is that big and calls her success “a little bit of a conspiracy by established print media that wanted to show that this blog thing is not that important, that it’s done by a bunch of twelve year olds.” A little extreme, no? He continues, “But a lot of us are serious grown-ups.”
Then, he says the problem with Tavi and blogs like hers is that they steal pictures from other people, arguing that “for blogs to take the next step, they have to have people like me who are in charge of all the elements – the writing, the visual, everything. Those are the ones companies can buy into.”

