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Tuesday August 2nd, 2011

Cool Brit Nail Polish Brand Nails Inc. Is Now Available Stateside
Beauty

Cool Brit Nail Polish Brand Nails Inc. Is Now Available Stateside

Are you an Anglophilic nail polish lover? If so, this is going to be a really good week for you. Nails Inc., the nail polish brand known for its trendy colors and fun crystallized caps, is finally launching full-on here in the US. In the past, small special edition sets and collections were available at Henri Bendel, but that’s about it.

Thea Green, the founder of Nails Inc., is a former fashion editor at Tatler and started a nail salon chain after being inspired by the concept of the quickie manicure on her frequent trips to the US. At the time, manicures were a luxury item in her country, and UK salons didn’t offer quick versions. Her concept took off, with women flocking in for 15-minute manis. The nail polish line soon followed, then came the English designers looking for bespoke colors for their catwalks. Instant caché.

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Published at 2:00 PM