Theory

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Shop it to Me, the site that sends you daily email updates of sales on clothing matching your size and brand preferences, knows a lot about its members. Each person is required to enter an address and a list of designers they’d like to be updated on. Luckily for us, Shop it to Me‘s decided [...]

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It’s impossible to ignore the stellar names listed in bold on Theory’s store window’s right now: Andrea Lieberman, Tina Chai, Leslie Fremar, Kate Young, Annabel Tollman, etc. They’re part of Theory’s “Fashion Insider” initiative, in which they’ve hired 17 stylists (including, inexplicably, Derek Blasberg) to take their classic SS10 collection and make it look both [...]

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Last month, rumors circulated that Permira, the London-based private equity firm that owns Proenza Schouler, was shopping the US-based brand around. Now, sources tell us that just a day after the news broke, designers Jack McCollough and Lazaro Hernandez met with Andrew Rosen, CEO of Theory. The modern workwear company is a part of Link [...]

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Uniqlo owner Tadashi Yanai is the richest man in Japan, according to my former colleagues at Forbes. The magazine says Yanai, whose Fast Retailing empire also includes Helmut Lang, Theory and Comptoir Des Cotonniers, earned a whopping $9.2 billion in 2009, $3.1 billion more than in 2008. That’s a big jump–especially in a recession–but it’s [...]

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While some may be antsy about the upcoming awards season, we, as always, are more concerned with the results of the upcoming buying season. So here’s a taste of the more notable additions you can expect on Net-a-Porter for your Spring 09 at-home shopping: – Adam – Christopher Kane – Etro – Eugenia Kim (Who, [...]

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What if we told you that next Thursday night, you could make your way through Soho and get 25% off at Theory? Then you could swing by Kate’s Paperie and get 15% off all the Christmas cards in the world and stop by Tibi for hot chocolate and 20% off. Or if Missoni’s more your [...]

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Shopping

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To: Tips@Fashionista.com From: Buyer@LightInTheWallet.com Hi! Did you guys hear about that Clothingline sale? They’ve got samples from Theory, Gryphon, Alice + Olivia, Helmut Lang and bags from Kooba. Some of the Gryphon coats are going for $80. I didnt see it anywhere, but anyway I have gone twice already and might go back tomorrow… All [...]

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Faran is such a theater geek that she screamed when she heard this news: On July 7, the new cast of Hair will perform at Theory’s boutique in the Meatpacking District, but not just for one or two songs – the cast will sing out from the racks for a whopping 45 minutes. We’re so [...]

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Overheard in an elevator last night: A young designer (we won’t mention your name, though we know it), babbling to a friend about how most investment banks won’t put money into a fashion label until it’s made $10 million. The exception, she said, was Theory, whose president, Andrew Rosen, is meeting with emerging designers, she [...]

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Shopping

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