From Zoe to The Row: Every time one of those weird Bing “commercials” came on during the Rachel Zoe Project, we couldn’t help but think, “Why is Microsoft trying so hard to make Bing happen and why are they targeting Rachel Zoe’s audience?” Now, they’re tapping into another fashion brand–The Row. In an exclusive partnership, Bing.com will air coverage of their SS2011 collection in two “short films.” A teaser is up now. According to a press release, this collab makes sense because, “Bing and The Row share a commitment to visual beauty which combine for a unique partnership.” Okay, Bing. {Bing.com}
Tom Florio to IMG: Tom Florio left his publishing position at Condé Nast over three months ago and we’ve all been wondering what his next job would be. Turns out, IMG created one for him. The company announced today Florio’s appointment as senior advisor for fashion to the office of the chairman, effective October 1. {Daily Front Row}
Awkward Next Top Model: On Monday night’s live finale of Australia’s Next Top Model, host Sarah Murdoch announced the wrong winner, only to find out through her earpiece and correct herself after Kelsey made her heartfelt acceptance speech. Awkward. However, all is not lost for Kelsey. Because of the mistake and closeness of the votes, both her and Amanda (the real winner) won the grand prize which is $25,000, a trip to NYC and a Harper’s Bazaar cover. {DDG Daily}
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