When we heard, just about a month ago, that James Franco was involved in a documentary film about Gucci, we weren’t exactly like, “Oh, that makes perfect sense.” But then again, that’s never been a reaction to anything James Franco does, has it (we’re starting to think that’s the whole idea)?

Anyway, the actor-slash-producer-slash-many other things put the wheels in motion for the first documentary about the historic house of Gucci and its current creative director, Frida Giannini, who flies relatively under the radar as far as creative directors of big fashion houses go. It’s called The Director and will bow at the Tribeca Film Festival this weekend.

We chatted with the film’s director Christina Voros to find out how this documentary came about.

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