Trovata

Settled & Stuff

Forever 21′s done it again. The mega-chain’s been sued over fifty times for design infringement and yet they still manage to settle out of court. This time around they’ll be writing a check to Trovata. Forever 21 made almost $600,000 off the striped tees, sweaters and blouses they ripped off down to the last button. [...]

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Fashion Shows

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Denise Williamson’s been a part of New York’s fashion industry for almost twenty years. She made it through FIT, worked in house at Calvin Klein, fooled around with showroom ideas, networked her way into one of the most successful PR and branding companies in the city and now runs the showroom, Williamson PR and Williamson [...]

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The Trovata v. Forever 21 case may have ended in a mistrial, but it seems the beauty world (in Europe at least) is a step ahead in protecting designer brands. WWD reports that the European Court of Justice ruled for L’Oreal and against three companies that were knocking perfumes owned by the cosmetics giant, including [...]

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Jury deliberations began Friday in the Trovata/Forever 21 court case over allegations that Forever 21 purposely copied specific elements from seven designs in Trovata’s collections. WWD reports this morning that the California jury has informed the judge that they are currently unable to reach a decision. They’ve asked for clarification on some legal points and [...]

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Trovata to Montauk

The best bit of everything we learned this weekend: Trovata’s popping up. We were in Montauk for Sergio Rossi’s dinner in honor Alexandra Richards’ Social Life cover, which was held at Sole East, when we learned that the back of the hotel will soon play host to a Trovata pop-up shop. It’s kind of the [...]

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Trovata sued Forever 21 two years ago – the mega-store’s 50th lawsuit in three years – and finally heads to court next month according to WWD. The California based brand targeted seven styles of shirts directly copied from their runway including a striped cardigan with multi-colored buttons, a white ruffled blouse and a rainbow striped [...]

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Fall 2009 New York

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There’s a battle brewing in the Fashionista office – is it normal, as in do you, receive compliments differently based on who’s dished them? For example, if it’s Fashion Week and I’m surrounded by ridiculously well-dressed editors and buyers and one of them takes a moment to acknowledge something I’m wearing, it means a lot. [...]

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Four years ago, when they were still a quartet and I regularly drooled over their rack at Barneys, Trovata teamed up with Vans on a pair of limited edition, corduroy and leather Eras. They came in a wooden box and had sneaker heads and yours truly scrambling to pick up a pair. I missed the [...]

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Or the more appropriate question is, “Will you wear spring’s head gear?” The runways have been inundated with hats. Catherine Holstein wrapped whole sweaters around the heads of her models. PPQ added I Dream of Jeannie-like toppers to their ruffly dresses and Luella splashed retro veiled hats and riding caps across her floral outfits. We [...]

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