Madonna’s already successfully infiltrated the world of mainstream fashion with her “Material Girl” juniors’ line, and a few months ago we reported that she was doing a line for grown-ups called “Truth or Dare.” Her fragrance of the same name kicked off this new endeavor, and now she’s started rolling out other categories, starting with Read more →
Madonna made news a few months ago when she launched her first-ever perfume. The scent, called Truth or Dare, is now in the news again, but this time for less celebratory reasons. The Sunday Telegraph in Australia reported that Sydney-based artist RJ Williams sent a “legal letter” to the singer because of the logo on Read more →
Madonna may be nearing retirement age, but don’t expect her to slow down anytime soon.
The 53-year-old music icon is gearing up for her ninth world tour (which will kick off in Tel Aviv in May and finish in North America in November) as well as promoting her new fragrance Truth or Dare, planning a lingerie and footwear line, oh, and raising two kids. She recently answered questions from fans at her Macy’s fragrance launch, and sat down with WWD for a candid chat about all the millions of things she’s doing right now. Here’s what her Madgesty had to say:
On who will design her MDMA tour outfits:
Madonna just can’t catch a break. First, her Mert and Marcus-directed “Girl Gone Wild” video for her new MDNA album was slapped with an 18-or-older age restriction on YouTube. Now her commercial for her new Truth or Dare fragrance has been deemed too sexy for TV by ABC, the New York Post is reporting. The Read more →
Truth or Dare, Madonna’s new lifestyle brand for grown ups(as opposed to, you know, Material Girl at Macy’s) is starting to pick up speed. On the heels of her first Truth or Dare fragrance campaign comes a preview of the music icon-turned-celebrity designer’s next product category: shoes! They’re being produced by Aldo, who had never Read more →
Madonna is finally launching her own brand for grown-ups. Following the success of Material Girl, the junior’s line she does with her daughter Lola, Madonna is launching Truth or Dare by Madonna, starting with a fragrance deal with Coty. After that will come footwear, handbags and intimates. According to PR Newswire, Truth or Dare is aimed at women ages 27-50 “who have a timeless style and an innate sex appeal.”
If that sounds like you, the collection will reportedly be available exclusively at Macy’s (like Material Girl) for the initial launch in 2012, but the fragrance will get a wider distribution in 2013.
But why now?
