Some say the age of the personal style blogger is over.
Today, the girl needs more than an outfit, a boyfriend, and a camera. Bloggers need to think about production quality, editorial strategy, and affiliate programs to really gain a foothold on the web. They are more like editors, creating publications worthy of a million-person audience than a few thousand super-fans.
Yet it still comes down that camera. Nine times out of 10, the bloggers who move merchandise, who get people talking, who attract repeat advertisers, love to strike a pose.
So we say the personal style blogger isn’t going anywhere—-in fact, she’s more powerful than ever.