Today Tyra–she’s ditching her last name–launched her new fashion and beauty website, Type F. What does the “F” stand for? According to Tyra, anything you want it to stand for; she suggests “fierce” or “fabulous.” Tyra thinks the fashion media wants us all to look the same, and the point of her site is to celebrate your individuality. There’s a section where you can register your personal traits through a Facebook platform and personalized content will pop up for you.

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