It wouldn’t be a Friday without some celeb fragrance news.

Heidi Klum Gets A Scent: We’re frankly surprised that it took this long. Heidi’s new fragrance, Shine, will launch in September 2011. There’s no information about what the fragrance will actually smell like.

She has already worked with Coty, who’s producing the scent, on Euro makeup brand Astor, but this will be her first foray into the American beauty market. Heidi told WWD that her dad was a marketing director at a cosmetics company and she interned there when she was 13. Perhaps a full color line is next?

And any bets on whether or not the next batch of Project Runway designers will have to create a look inspired by Shine?

Orlando Bloom Is Not A Model:

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