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Volkswagen Rocks the MoMA
Parties

Volkswagen Rocks the MoMA

Monday night’s Volkswagen-sponsored party at the MoMA had all the promises of a good time: fine art, James Franco, and James Murphy of LCD Soundsystem as the DJ. Sounds like just the formula to get any cool kid out of their apartment on a Monday night and into the MoMA’s sculpture garden; and not even the rain could stop party-goers from busting out their best looks. (That vanguard of handsome umbrella holders may have helped…)

But why the bash? Because Volkswagen was celebrating the North American launch of its new Formula racing prototype, the XL1. You don’t have to understand “carspeak” to know that VW’s newest addition to its fleet is a hit. The design is sleek, futuristic, aerodynamic, and fit to be shown off at a museum. Honestly, it was hard not to try to sneak into the driver’s seat and speed away. The XL1 also functioned as a great segue to announce Volkswagen’s new partnership with MoMA–it’s financing exhibits and donating works of art to MoMA’s collection.

But enough business, on to the partying…

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Published at 12:00 PM

Monday December 27th, 2010