The first official day of “spring” is tomorrow. Apparently. (With another snow day yesterday we’re starting to doubt spring will ever come.) Even though the weather is still kind of miserable, we’ve already started our spring shopping lists. Here’s what we’re all craving if warmer weather ever happens. Fingers crossed.
Feast your four eyes on this: Warby Parker, purveyor of the world’s hippest and most charitable specs, wants to fly you and a friend to New York City to celebrate the opening of its first-ever boutique.
No need to check your prescription–you read right! Warby Parker has put together an amazing weekend getaway pack for the lucky winner and a pal, including airfare both ways, a two-night stay in The Standard Hotel in NYC, along with a fancy brunch, chilled-out dinner, energizing Soul Cyle class, and more.
Warby Parker’s thinking big.
Having just closed its latest round of financing, eyewear startup Warby Parker can now count American Express and J. Crew CEO/retail guru Mickey Drexler among its investors, New York Times Dealbook is reporting. NBD.
Google Glasses are happening–but will anyone actually wear something so…weird-looking? Maybe Warby Parker can help.
Name: Jason Exeter
What do you do? Marketing for a Pharmaceutical company
What would you never be caught wearing? A suit with a shirt un-tucked or a tie with a shirt un-tucked.
What was the last thing you bought? A cappuccino.
What’s your New Year’s Resolution? To get a promotion.
What are you wearing?
If Kanye is going to insist on dressing Kim, can he at least invest in some proper undergarments? Kimmy had a bra-related wardrobe malfunction this weekend in Miami. {HuffPo}
Apparently Blake Lively can front for Gucci perfume and still be a Chanel ambassador. At the same time. OK? {The Cut}
It’s no secret that Kristen Stewart loves to wear her sneaks on the red carpet, but at least this $700 pair by Barbara Bui are a bit more stylish than her typical beat-up Converse. {Hollywood Reporter}
What’s in a hemline? According to North Korea experts, a lot. They’re trying to analyze the status of the country by recent shots of women in shorter skirts. {NYTimes}
April Fools is a fun “holiday.” However, you have to be even more skeptical than usual of every single thing you read on the internet on April 1. Yesterday was no exception: Conan O’Brien took over Mashable and Google News declared that Mitt Romney dropped out of the Republican primary. Our friends in fashion got very creative, too–and some of it we actually believed. Or wanted to believe (like that Tom Ford x H&M was confirmed. Damn you, Lucky mag!) From multiple silly things about Kate Middleton to a flashback to the 80s, click through to see the funniest April Fools jokes the internet conjured up.
Last night, we stopped by the Huffington Post Game Changers Awards at Skylight Soho. Aside from odd occurrences like Occupy Wall Street protesters chanting outside and a fire alarm going off, there was an interesting mix of people there.
We chatted briefly with Bai Ling, who was surprisingly pleasant to talk to even though her presence there was kind of baffling. The former Celebrity Rehab star told us she had a new song out on iTunes called “Rehab” and that her style has gotten more conservative since she got sober.
Later on, we caught up with Warby Parker’s Neil Blumenthal David Gilboa and Andrew Hunt. When asked what they thought of all the companies copying them (Eyefly, Shauns Shades), Neil offered, “Imitation is the sincerest form of flattery…I don’t know why someone would want to dedicate time to copying someone else, though.”
We now have yet another option for guilt-free eyewear shopping. TOMS founder Blake Mycoskie announced today that in addition to its iconic slip-ons and shoe line, TOMS will now offer a collection of sunglasses. And because it’s TOMS, for every pair purchased, the company will give sight to someone in need.
Though the brand pioneered this “one for one” business model, they are not the first to take the concept and apply it to eyewear.
When a business model is successful, people want to copy it. This trend seems especially rampant in the fashion industry. For every Gilt Groupe there is a Rue La La; for every Toms, there’s a Bob’s, etc.
One of the most recent examples of this is Eyefly, whose business model is eerily similar to that of online eyewear shopping start-up Warby Parker, who produces affordable designer-quality eyewear and, for every pair of glasses purchased, gives one pair away to someone in need.
Warby Parker, a new eyewear company, creates boutique-quality, classically crafted eyewear at a revolutionary price point, and for every pair of glasses bought, donates a pair to someone in need.
We have been featured in publications such as GQ, Vogue, Oprah, NY Times, Forbes, and Daily Candy, and were named one of Entrepreneur Magazine’s “100 Brilliant Ideas of 2010”. We are looking to ramp up our all-star team to meet that demand by hiring a talented, dynamic and energetic person to be a Retail Sales Associate.
While we primarily sell online through our website, we have created a retail store in our NY office to serve customers on an appointment basis. Your role will be to create the most amazing in-person eyewear shopping experience.
You will be responsible for:
-Making customers feel welcome and “at home” in our showroom
-Providing style consulting and helping customers choose the best glasses for their personal style, face type and lifestyle.
-Acting as an ambassador for our brand to help educate others about our mission and values
-Coordinating efforts with other team members to ensure all customers receive exceptional service throughout their shopping and purchasing experience.
