They came, they saw, they hashtagged.

The annual Fashion 2.0 Awards (basically the Oscars of fashion social media) celebrates the most popular brand stars on the Web–all of whom congregated at SVA Theatre last night. Now in its fourth year, the award show presents accolades to fashion brands and their social media channels including Twitter, Pinterest, Facebook, among others, voted by the general public.

Click through to see the full list of winner, plus why keynote speaker Simon Doonan thinks dogshit and social media are inextricably intertwined.

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