LOS ANGELES–Rachel Zoe couldn’t help but sparkle (literally, in a burgundy sequined Yves Saint Laurent culotte jumpsuit) last night as she hosted a soiree at the Sayers Club in Hollywood–in honor of, well, herself. The celebrity stylist celebrated the launch of the Zoe Media Group, her leading women’s digital company that has expanded beyond its flagship property, The ZOE Report, to include ZOE Beautiful (body, hair, makeup, skincare and style how-to’s) and AccessZOEries (bags, shoes, jewelry and more). And while a trendy crowd filled the sexy hotspot venue (helmed by Sam Nazarian and his SBE crew), we noticed there was nary a celebrity (Nicole Richie? Molly Sims? Kate Hudson?) in sight. Surprising turnout, considering Zoe’s pull amongst Hollywood’s A-list. We caught up with the multi-tasking mom and media mogul to see what was literally going on.