Launching at a time when bloggers are perhaps more valuable than ever to brands–and at a time when brands are still trying to figure out how to connect with and how best to use bloggers–Fohr card has signed on some pretty big names.
New Year, New You, right? It’s time to get rid of all the mullet-hem skirts and velvet slippers (a polarizing trend in this office) in your closet and start fresh. Except, wait. The economy. If you’re worried about a huge impending tax increase, then purchasing a whole new wardrobe may not be the way to go. A more viable (and environmentally sustainable!) option is recommerce.
The Winklevoss twins, known best for their legal battle over Facebook and being a couple of identically strapping young rowers, are getting into the fashion tech world.
New e-commerce site Styloot leaves little to be desired: In fact, it seems to do just about everything you want an e-commerce site to do, plus a few other things you didn’t even know you wanted it to do.
We chatted with the site’s founder Carlota Espinosa about how Styloot came about, cool features they’re planning to add, whether or not flash sites are still relevant, and where e-commerce is going.
After spending cycle after cycle trying to teach America’s Next Top Model hopefuls how to smize, Tyra Banks has finally launched an iPhone app that can do it for you.
It’s actually pretty cool and a little creepy.
You know how brands partner with bloggers to create editorial content and capitalize on their influence? And how those brands pay bloggers so they can make a living?
Fohr Card, a new start up founded by former Tumblr fashion director Rich Tong, Holly Stair and James Nord (all of whom met through Tumblr), aims to streamline that process for bloggers and brands alike.
We chatted with Tong’s co-founder Holly Stair about how the project came about, the response from bloggers and brands, and what’s next.
Been feeling like your options are too limited on Facebook in scenarios where you not only like something, but also want it? If so, you’re about to get what you’ve always, well, wanted: a ‘want’ button (or a ‘collect’ button, depending on… something). Allow us to try and explain.
Topshop, who shows its Unique line during London Fashion Week, plans to take livestreaming to a new, interactive, shopable level this season.
Pose, a popular and rapidly-growing style sharing app, just launched an exciting new feature: E-tail.
On Pose, users share their outfits in stream format and can include tags with their photos that indicate the brand of any given item. Now you can actually shop the pieces worn by top users/style influencers through those tags.
The non-stop madness that is fashion week begins officially tomorrow (and unofficially today), meaning you have just a short time to prepare. That means stocking up on coffee, granola bars, doing your laundry, picking up your dry cleaning, submitting all of your ticket requests and rsvp’s, and–this is a fairly new one–making sure you’ve downloaded Read more →
As of today, there’s a new video game for young girls where you get to pretend to be an up and coming runway model navigating the fashion industry, and it was created by Condé Nast. It’s called Fashion Hazard, is available for the iPhone and iPad, and is the prestigious media company’s first (and surprising) Read more →
If there’s one mobile app, besides Twitter, that the fashion industry has universally agreed is worth its time, it’s Instagram. Right? Of course, you may recall another iPhone camera app with similar functions called Hipstamatic, which actually had its surge of popularity first–even in the fashion world. For a short time, they may have been Read more →
