Target is Bringing SoulCycle to the Masses

The boutique cycling studio and big box retailer have collaborated on a workout apparel collection and a 10-city tour of complimentary classes.
By Maria Bobila,
A SoulCycle studio. Photo: Michael Buckner/Getty Images

To appeal to those of you who have made fitness-related New Year's resolutions, Target is partnering with SoulCycle, the chain of boutique cycling studios loved by celebrities and fashion people alike, on a 10-city tour of complimentary 45-minute classes taught by the studio's own certified instructors. The tour kicks off on Jan. 22 for the next four weekends and you can view exact dates and cities below:

Jan. 22-24: Washington D.C., Houston and Seattle
Jan. 29-31: Atlanta, Nashville and Denver
Feb. 5-7: Miami and Chicago
Feb. 12-14: Minneapolis and Los Angeles

The partnership is kind of perfect. Both brands have achieved a similar cult-like status among their respective, very different, industries. Suburban shoppers rave about Target as much as loyal members rave about SoulCycle. The retailer's oversized red shopping carts are as symbolic as the fitness company's custom-made yellow bikes.

Of course, this collaboration wouldn't be complete without a little clothing. The two have also paired up on a range of workout apparel, which you can purchase exclusively at Target.com/SoulCycle. You might want to bookmark that link, too. Target will open registration for cycling classes to the public soon and bike spots are limited.

Click through the gallery below to view and shop Target and SoulCycle's collection.

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