Christine Centenera and Josh Goot Get into the Direct-to-Consumer Retail Game with Wardrobe.NYC

The Australian stylist-designer duo have created their ideal four- and eight-piece wardrobes to help shoppers simplify the act of getting dressed.
By Alyssa Vingan Klein ,
The Wardrobe.NYC Winter 2018 campaign. Photo: Jackie Nickerson

In discussing the current crop of the world's most influential stylists, Christine Centenera should certainly top the list. The Vogue Australia fashion director is Kanye West's go-to consultant for his Yeezy runway shows, and is widely reported to be the woman behind Kim Kardashian's massive, minimalistic style transformation. With over a decade of experience on both the editorial and brand sides of the business, it's clear that Centenera is more skilled than most in the art of getting dressed, and she's hoping to bring her prowess to the masses — with the help of her longtime friend and collaborator, designer Josh Goot — in a new e-commerce venture that launches on Thursday.

Wardrobe.NYC is the Australian duo's first foray into direct-to-consumer retail, and it centers around their idea of the ultimate four- and eight-piece wardrobes for a man and a woman. Designed in New York and produced in Italy, the limited-edition, in-season items are high quality without the retail markup, making for what Centenera calls "the opposite of fast fashion." As someone who travels constantly and frequently mixes the same items in several different ways, Centenera edited the capsule to a tight group of essentials. "It's a considered, cohesively styled solution that focuses on luxury without excess," she said in a release. "These pieces form the foundation of my wardrobe, and inform how I dress every day."

For women, the four-piece wardrobe consists of a blazer, a menswear-inspired shirt, a T-shirt and a skirt, which must be purchased as a bundle for $1500. (This "bundle" tactic is similar to the one West used for his recent Yeezy Season 6 release, in which customers could only buy the latest "Desert Rat 500" sneaker as part of a $760 set, complete with a hoodie and sweat shorts.) The eight-piece option also includes a long, tailored coat, a merino wool knit, a silk blouse and a zip legging — all in black and white — and retails for $3000. The price includes shipping, duty and exchanges or returns; customers can choose a different size for each item in the wardrobe and exchange individual pieces if they do not fit. 

At launch, the duo aims to drop four collections per year, each with a slightly different theme or aesthetic. However, they'll continue to be made in limited quantities (the debut capsule consists of 100 wardrobes each for men and women), focus on tailoring and exceptional materials and keep prices as low as possible for their customers. While $3000 is not an insignificant amount of cash to drop at one time, the promise of having dozens of timeless, Centenera-approved outfits at your disposal seems like a sound investment.

Loading ...
Join the Conversation