'Allure' Has a New Digital Editorial Director: Kelly Bales

Phillip Picardi, Chief Content Officer of Them and Digital Editorial Director of "Teen Vogue," previously held the position.
By Maria Bobila ,

Kelly Bales. Photo: Robin Marchant/Getty Images

More Condé Nast shuffles are upon us as the Allure digital team welcomes brand new Editorial Director Kelly Bales. According to her personal social media channels, she completed her first day leading the beauty brand on Wednesday. Bales replaces Phillip Picardi, Chief Content Officer of Them and Digital Editorial Director of Teen Vogue, who previously held the position since March of this year. The reasoning behind Picardi's departure from the brand is unknown as of yet. 

Bales has worked at Condé Nast since 2014 with positions in digital marketing, public relations and social content. Her most recent roles at the publishing company included the Director of Digital Content Development at W Magazine and Director of Branded Content at Architectural Digest and Condé Nast Traveler.

At Allure, Bales reports to Editor-in-Chief Michelle Lee and Condé Nast Chief Digital Officer Fred Santarpia. She manages and oversees all editorial web content, while working closely with the the publication's video and social media teams.

"I'm thrilled to welcome Kelly to the team at Allure," said Lee in an official statement. "Her enthusiasm for all things beauty and deep knowledge of social, video, and branded content will be invaluable as we continue to grow Allure's digital platforms."

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