Hunter to Release More Than 300 Limited-Edition Items at Target

Time to plan a family trip to Glastonbury!
By Maria Bobila,
Hunter x Target collaboration. Photo: Target

It seems like there's a trend in British heritage brands making fashion news headlines on Thursday morning. (See Burberry's new hire.) Following its successful collaboration with Victoria BeckhamTarget announced its next partnership with Hunter. The brand behind the famous Wellington rain boot will release more than 300 limited-edition items with the American retailer, spanning across apparel and accessories for the entire family. (Think backpacks, travel-friendly outerwear, Chelsea boots and pool slides.) Hunter will also dive into home and outdoor items with hammocks, sunshades and coolers.

As expected with any Target collab, the collection will boast affordable prices, ranging from as little as $5 and up to $80, with most items falling under $30. For comparison, a pair of Hunter boots can cost up to $150.

"Our partnership with Target provides a unique and very powerful opportunity for us to share the Hunter story and engage with a very broad audience in the U.S.," said Alasdhair Willis, creative director at Hunter, in an official statement. "We share a similar spirit and brand values. In particular, our appeal to the entire family, and a spirit of joy, optimism and daily adventure. The partnership celebrates this and our connection to festivals and the outdoors."

Indeed, the British brand quickly garnered fashion cred back in 2005, when Kate Moss was spotted wearing a pair of black "wellies" at Glastonbury. Since then, Hunter has been a wardrobe essential during the (sometimes rainy, muddy) summer music festival circuit, so it's interesting to see the label expand its demographic and offerings with a mass retailer like Target. Time to plan a family trip to Glasto, then?

See more images of the upcoming collaboration, which will be available on Saturday, April 14, at select Target stores and, in the gallery below.

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