"I don't rely on mirrors," explains Cher in the middle of Clueless, "so I always take Polaroids." Now Nanette Lepore goes one step further, commissioning a digital mirror that lets shoppers get instant feedback from friends online. WWD reports: "Shoppers stand in front of a "magic mirror" and can send a photo or video of themselves to their MySpace page or to friends via e-mail or cell phone. The friends vote "yes" or "no" on the outfit and can text message back. The mirror displays the vote tally and messages." The problem: your friends have to be near a computer while you're shopping, or else the concept doesn't work. The perks: you'll immediately know if your chosen outfit "photographs well" - which for some people (McMullan stars, Cobrasnake fans, bloggers) is actually more important than if the outfit fits. The pause: WWD may have jumped the gun a bit on the story - according to Nanette HQ, "the mirror hasn't arrived in the store yet... right now it's just an idea." Will any department stores, or Nanette's own boutiques, actually want to install something like this? Polaroids, anyone?
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Nanette Lepore Is on Its Way to Becoming a Lifestyle Brand
The New York apparel company has inked an agreement with Bluestar Alliance to expand the Nanette Lepore brand into new categories and territories.
Jan 5, 2015