In 1995, Paul Smith launched the first branded taxi cab in London. Now, two luxury car companies rev their engines for the runways: after Mercedes-Benz announced their title sponsorship for Fashion Week in New York, Lexus jumped in the ring with some financial assistance of their own. After aiding the CFDA and Vogue with their Fashion Fund last year, the car company helps young designers Thakoon, Rodarte, and Linda Loudermilk launch their Fall '07 shows. Besides financial backing, Lexus will drive fashion VIPs to the runways in their new hybrid cars. Sadly, the fashion friendly vehicles won't be decorated like the Paul Smith cab, but there's always next year - with SmartCar finally launching in the US, we can hope that someone wraps the tiny taxi in quilted leather and claims it in the name of Marc Jacobs!