Ruffian's collections are often inspired by Great American Novels, so it's no surprise designers Claude Morais and Brian Wolk are huge word nerds. This season, they even made up their own entendre to describe their collection: BeAttitude. Those who know their gospel (or even their Godspell) know the Beatitudes are a group of familiar chants: "Blessed are the meek, for they shall inherit the earth... Blessed are the poor, for they shall..." But not so much with this look, which might say something like, "Blessed are the girls, for they shall stop the traffic." What's happening? "We think we can bring sexy back," explained Claude, and it actually sounded possible because of his French Canadian accent. Parts of his mission: sequined slip dresses, seriously short skirts, silk jumpsuits that plunge down the front, and shiny black tights made especially for the boys. "We used the same company that acrobats use!" exclaimed Claude, though thankfully none of the models actually tumbled down the runway (maybe a minor miracle, considering their gorgeous but super high custom Louboutins). So what's the new thing to worship? Attitude, obviously. It's some easygoing slink that swooshes with the trench coat. It's the way the beaded beige slip dress can get picked off the floor with black converse and a shredded denim jacket and worn to your favorite place. It's the way that Nylon and Bazaar editors both smiled at the end like they'd just been asked on a date. And it's really fun to say, so check out the photos below and then use "beatitude" in a sentence... after all, it might replace "futurism" as Fall's new trend (please. please. please.).
Blessed are the trenches, for they shall hold your wits together while you risk. (Chanel Iman in a Ruffian trench coat.)
Blessed is the shimmer, which can be used inside yourself and out. Irina Lazareanu in Ruffian's sequined skirt
Blessed are angles, for they'll stop everyone but the right ones from approaching you at Beatrice. Elise Overland's debut collection at Milk Studios.
Blessed are the mini dresses, for they shall make you realize that nobody deserves to keep you waiting. Grey Ant's Fall '07 show at the Altman Building.