"You should blog about this," instructed Nicole Phelps, the fashion editor of Style.com. She was crammed in line at Opening Ceremony, the only place in Manhattan to sell Target's Proenza Schouler collection, and she was not alone. Ahead of her was ELLE fashion editor Joann Paley; behind her was FLIP editor Holly Siegel. And then there was Fashionista, who strategically combed the store for our favorite pieces - the Greyhound Sweatshirt; the palm print dress - and our favorite photos. Click below to see our Proenza Schouler adventure, starring 112 fashion editors, $286.63 on our credit card, 23 minutes on the checkout line, and Jack and Lazaro, too...
The store opened at 5 pm. This was the line at 4:40... can you spot the Conde Nast executive patiently waiting her turn?
5:15 pm: Mass panic on the store floor as forty boustier dresses are brought out to the editors. The other favorite are the slouchy short sleeved tee shirts in juicy jewel tones - every single woman in line has at least one.
5:45 pm: Jack McCollough and Lazaro Hernandez, a.k.a. Proenza Schouler, arrive at the store for interviews. They are promptly swarmed by camera crews; meanwhile their biggest fans - the fashion editors - are so absorbed in their shopping missions, most brush right by them.
7 pm: Back home in the East Village, and this swing coat- an unexpected purchase we grabbed while in line - is the undisputed favorite find. It cost $44.99, but come spring, it will be invaluable.