Suzy Menkes reports a dream come true this morning:
Marc Jacobs does not see the super-high/super-low idea as a one-off to entice customers. He and his partner, Robert Duffy, are mulling the idea of following... Marc by Marc Jacobs with a third category. And they are not the only ones to believe that to face-off fast fashion, designers could create a new category at an even lower selling point.
Translation? Marc might launch another line, even cheaper than the Marc by Marc collections, in order to compete with mass market brands (and knockoffs). Mark tells Suzy he thinks a third-tier line "can have the integrity of what we do." Which isn't to say it can have the cashmere knits and the creamy leather, but still - possibilities. Flip Side: At a dinner party this summer, Ruffian's Claude Morais asked the table if mass clothing was "the death of American fashion." Are younger designers crushed when they can't (or won't) produce a cheaper line? Or will Marc 3 continue the trend of erasing "must have" items in favor of personal style?