When a floor of your apartment is dedicated to your couture collection, one assumes you know something about clothes. That's the gamble on Fabiola Beracasa, anyway - the Hearst heiress and avid clothing collector is putting her style addiction to use this week by blogging for New York Magazine. This marks the second time a socialite's blogged her way through the runways - Jessica Joffe took a turn for Glamour in September, though she's since traded her byline for a modeling deal with UNIQLO. Will Fabiola's tastes be as uptown as her address? Or will the socialite extraordinaire surprise us and crush harder on Vena Cava than on Vera Wang? We're not sure yet, but Fabiola will be in great company this season - Fashionista's runway picks will also be on New York's site! Starting next week, look for our first Look Book, a feature where we pick the runway clothes we want you to see. But probably not to buy. Unless you're Fabiola.
(Fabiola Beracasa at the Mercedes-Benz Fashion Week opening party; in Herve Leger).