This week, Jeffrey Sebelia showed his first collection since winning Project Runway. Now the question is, does anyone care? Project Runway was the highest rated show on cable the season that Jeffrey won. But a recent New York Magazine article showed he hadn't made any real money, or seen a true upsurge in clothing orders, since his highly public triumph. As for his latest collection, it's fine; it's fun - lots of jersey, lots of jeans. But our money is still on Alison Kelly, the Brookyln hipster kicked off too early, and the only Project Runway contestant to be sold alongside Marc Jacobs and Catherine Malandrino so far - her stuff is for sale exclusively at ShopBop.