We've always been a ShopBop fan because they seem to have clothes nobody else finds - who knew Charlotte Ronson made those amazing wedges at left? But now the web boutique is realizing it could get even bigger. A designer friend tells us that soon, ShopBop will revamp its entire site with an upscale boutique, where more luxe brands will sell along with their usual stash of C&C t-shirts and DVF dresses. The site might also get an infusion of editorial content, so it can compete with Net-A-Porter, whose homepage is a virtual fashion spread of runway shots, trend montages, and editorial anecdotes. We expect ShopBop will even have a blog like Bluefly and Sephora - though it will probably have a heavier emphasis on Nicole and Lindsay, who seem to be the style icons for everything ShopBop sells.
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